Web-Controlling

Monitor, Analyse, Optimise

Web controlling (or analytics) is more than just counting the number of visitors to a website. Not only are visits and page impressions archived here, but they are also evaluated and analysed for optimisation purposes. Website owners should know where their visitors come from, what they’re viewing and how long they linger at the site. It’s probably also interesting for them to see why some pages are not visited at all or only very seldom, or at what point in the order process visitors suddenly abort their visit.

Making Online Marketing Measurable

We recommend our clients use an effective tracking tool that complies with data protection regulations even before they start a campaign (e.g. newsletter, SEM or display ads).

Aperto Online Marketing helps with the selection of a suitable system affiliate. We develop technical concepts and define key performance indicators (KPIs). In addition, we assist our clients with the implementation of tracking codes and configure analytic tools.

Comprehensible Analyses and Recommended Measures

We also accompany our customers during campaigns and provide reports on a regular basis. To do this, we determine which data is necessary, compile it and make comprehensible statements from which recommended measures can be drawn. This makes your marketing campaigns even better.