Search Engine Optimisation (SEO)
Get Found on the Internet
SEO (search engine optimization) optimises the findability of websites in the organic search for relevant keywords. More than 85% of all Internet users turn to search engines for product searches, price comparisons or research.
Before we optimise a website, we’ll put it through an analysis which checks it at two different levels: on-page and off-page.
On-Page Optimization
For the on-page analysis, we examine all of the factors that can influence a platform. We provide extensive information on findability in search engines (worldwide), and determine where optimisation potential lies. We create a keyword concept that can also serve as the basis for search engine marketing (SEM).
Off-Page Optimisation
In the case of off-page analyses, we examine the factors that cannot be directly influenced by website owners. We determine how a website is linked and even analyse the competition. The off-page analysis helps boost the qualitative page rank, evaluate potential link partners and get listed in directories.
SEO Training
SEO is neither witchcraft, nor is it a time-limited undertaking. We therefore see ourselves as a purveyor of knowledge, bringing new SEO trends and potential improvement to our clients’ companies. Participants of our SEO workshops are regularly brought up to speed with the latest standard of knowledge.
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