Email Marketing

More Than a Newsletter

Whether it’s B2C or B2B, a corporate newsletter is the most important communication channel to the customer or partner. Welcome emails, birthday greetings, shipment or order confirmations — these are all messages companies take responsibility for when they send them out. This is why Aperto Online Marketing deliberately speaks of email marketing, not newsletter marketing.

Which Email Marketing Service?

High deliverability, registration and cancellation procedures that comply with data protection regulations, high-quality display on web-based email platforms and in standard email programmes, segmentable mailing list, A/B testing, conversion tracking, simple UI, extensive analytic and reporting options… we expect all of this and much more from a professional email marketing service. We maintain contact with the best providers and choose the most appropriate system to meet all demands.

Support and Reporting

When setting up a new newsletter system, we assist clients with its technical implementation and coordinate its configuration with the service provider. Aperto Online Marketing offers full support for the newsletter and can also carry out individual campaigns in the area of newsletter marketing. We create communication concepts, even for every automated email if desired. We do ongoing evaluation to continually optimise the newsletter and mailing list, as well as the average open rates, click rates and conversion rates in particular.

Editorial Support

Aperto’s editorial staff is specialised in writing specifically for the net and offers clients editorial support for their newsletters.