Editorial Staff

Aperto’s editorial staff accompanies clients throughout all project phases from the editorial conception, planning and creation of complex contents in all prevalent journalistic formats, to the daily supervision of a website’s ongoing development.

Further Development of a Website

The long-term success of a website depends on the quality and topicality of its contents. You can only get key messages across and engage in a dialogue with users if you’re familiar with the target group’s language.

Interface to Target Group

Aperto’s editorial staff sees itself as a gateway between clients and their target groups. Our editors make sure that the contents of a website reach its actual users. To achieve this, Aperto’s editorial staff works closely together with Aperto Online Marketing on the conceptual design of a site.

Defined Workflows Guarantee Efficiency

Aperto editors develop tonality and editorial concepts and create content for all standard journalistic formats. If clients desire, we will also plan the topics/categories of a website and regularly update all of its contents. We also offer the editorial conception of social media profiles and their ongoing maintenance. Individually defined workflows guarantee the efficiency of editorial processes.

Longstanding Experience

Aperto’s editorial staff consists of a team of experienced editors. For specific topics, we have a pool of specialised authors and copywriters at our disposal. For Aperto, editorial support also always implies an extensive set of quality assurance measures.

Overview of Aperto’s Editorial Services

Editorial conception and consulting
Editorial planning
Compilation of editorial and tonality concepts
Content creation (text, audio, video)
Technical editors
Data administration and migration
Accompanying editorial support
Quality assurance and proofreading service
Internal and external workshops/seminars (e.g. workshop on writing for the web, CMS seminars, social media seminars)