Campaigning and PR

By combining the digital expertise of Aperto with the creative power of Plantage Berlin, new opportunities are opening up for the implementation of integrated communication strategies for companies, brands, services and products.

We specifically combine digital marketing with strategic brand expertise and creative campaigning competence. When customer desires, target group expectations and communication strategies harmonise perfectly, a brand will unfold its full digital potential. And a website does not always have to play the starring role in the process.

For Aperto, campaigning stands for the careful selection and networking of different communication disciplines. We review, recommend and coordinate things that are tangible and useful for our clients over the long term – nothing more and nothing less.

PR

The digital revolution is rapidly changing our communication behaviour. This also goes for the work of a communications agency in terms of its relationships with consumers, journalists and opinion leaders. Topics can only be emphasised and disseminated by multiplicators if they touch, move and involve people. But they have to relevant and topical to do so. For the Aperto/Plantage Group, the dialogue is the future of communication: through a unique network of classic PR, social media and online marketing, we create considerable added value and are able to meet today’s demands on dialogue-oriented, trustworthy, modern media work. This is how our PR and editorial experts work everyday to position topics and contents in social networks and social media.

Events

Whether it’s a press conference, convention or trade fair booth: we closely link our digital expertise with traditional communications to hold events that are informative, effective in the media and even emotional. Integrated in the overall communication strategy, these public appearances corroborate our customers’ business internally and externally — creatively and brand-loyally, surprisingly and tangibly.