Stiftung Warentest

As its online lead agency, Stiftung Warentest contracted Aperto with the development of a new online corporate design and new conceptual design for its website. Aperto was also responsible for the concept and design of Stiftung Warentest’s youth portal.

The Task

Stiftung Warentest was in search of a way to optimise the e-commerce processes on test.de, increasing the conversion rate and intensifying its dialogue with users. In addition, the website needed an optimised structure and modern-looking design. The user friendliness of the website was particularly important to Stiftung Warentest.

The Solution

Aperto developed a new corporate design for the net, which served as the basis for the subsequent relaunch of test.de. Usability tests were conducted a number of times during the implementation phase, thus ensuring optimal user-friendliness.

The personalised area called “Mein Test” (my test) is totally new. Here users can buy products from Stiftung Warentest and manage their online subscriptions and test reports. The product finder makes it possible for the first time to compare the results of different tests in a specific product category.

Stiftung Warentest also consults with Aperto in regard to a targeted selection of micropayment service providers and optimised user navigation, the goal of which is to improve the conversion for the retrieval of individual tests. Today test.de is one of the few e-commerce platforms that successfully sells digital contents through a micropayment system.

Stiftung Warentest has been reviewing and comparing goods and services in independent tests since 1964. 96 percent of all Germans are familiar with Stiftung Warentest, one-third of whom rely on its recommendations when making their purchasing decisions. test.de is the web-based information portal of Stiftung Warentest.