Aperto
MobileMonday
Mar
15.
till
Mar
15.
MobileMonday Frankfurt
The 2010 MobileMonday year kicks off on the 15th of March with the topic of “mobile content and payments”. Among the speakers in Frankfurt is Frank J. Arnold from Aperto Move.
- Date
- March 15, 20102010-03-15T06:00:00 - March 15, 2010 2010-03-15T10:30:00
- Time
- 6:00 PM 2010-03-15T06:00:00 - 10:30 PM 2010-03-15T10:30:00
- Location
- Walden Kleiner Hirschgraben 7, 60311 Frankfurt
- Website
- more information
Many publishing and media houses have had to experience how important the right strategy is for marketing mobile content. The New York Times recently started using paid content again, announcing that free content is not sustainable over the long term.
This MobileMonday examines promising business models, different payment methods and the experiences made by a well-known newspaper.
Topics and Speakers
- “Future business models in a mobile environment”: Dr Stefan Eulgem, VP Content & Business Development T-Mobile Deutschland GmbH
- “Mobile phone payments – simple, safe and without registration”: Frank J. Arnold, Managing Director, Aperto Move GmbH
- “Local, relevant, digital, mobile: The online strategy of the Rhein-Zeitung”: Joachim Türk, Editor in Chief, Rhein-Zeitung
