Aperto
Online Campaign and Social Media Monitoring for the Public Sector
Workshop
The public authorities are increasingly being faced with the challenge of conveying complex contents and issues to a rapidly changing, largely digitised society. Video marketing is gaining more importance in online marketing due to an increase in audiovisual, media-compatible means of presentation. Search engine marketing is used by 85% of all Internet users who research content through search engines.
Together with Google, we’d like to present some of the latest case studies from the public sector to show you how you can specifically promote campaigns, projects and topics on the net by using search engine and video marketing. In a professional and comprehensible manner, we’ll show you what steps you need to take to achieve success. In addition, we’ll also present you with a very hot topic: social media monitoring. This offers you an analytic look at the communication on social networks and explores new ways of accompanying campaigns and crisis prevention measures.
You can register for the workshop by sending an email to event@aperto.de by 31 May 2010.
- Date
- June 9, 20102010-06-09T03:00:00
- Time
- 3:00 PM 2010-06-09T03:00:00
- Location
- Aperto AG’s Agency Premises
