WebAward and W³ Award for www.sos-kinderdorf.de – One of the Best Websites Worldwidee

The Web Marketing Association and the International Academy of the Visual Arts grant internationally-coveted awards to Aperto for their creation of the SOS-Kinderdorf website

The WebAward from the Web Marketing Association and the W³ Award from the International Academy of the Visual Arts set the standards for the quality of websites worldwide. The international award jury is composed of web, marketing and IT professionals who award websites distinctions in the areas of innovation, design, interactivity, technology, content, text and usability. Only websites that excel in all areas stand a chance of winning an award. “Many large companies and agencies in the United States apply for both the WebAward and the W3 Award. Winning not one but two awards for a German charity organization that is not well known in the United States is a remarkable achievement“, says Anika Wilczek, unit leader at Berlin-based Aperto.

www.sos-kinderdorf.de is highly accessible, search engine optimized and very user friendly. The CoreMedia Content Management System provides the technical foundation for the website. In addition to providing the website design, Aperto also supports the organization in editorial matters, as well as in its many social media activities.

To increase the scope of this project, there are numerous online marketing activities such as newsletter mail shots, display advertising, as well as promotions on YouTube and other platforms. Sponsors, donors and those interested in the organization may also access the SOS-Kinderdorf website, obtain information and make donations from their mobile devices. Aperto has streamlined mobile access to the website, to ensure it provides only the most essential information while offering a simplified donation process. Thanks to a combination of various online activities, the charitable organization was able to increase the number of clicks on its website by 50 percent last year. These measures are aimed at promoting various projects in need of donations. This resulted in a 25 percent surplus in donations compared with the previous year due to online activities.

“To us, the worldwide web is an ideal platform to provide our donors and sponsors with comprehensive information efficiently and rapidly, while enabling them to participate in the support of our aid projects. We implement highly-effective online marketing and content management concepts. In doing so, we are able to reach Internet-savvy target groups in a highly-efficient, yet economical manner and ultimately save administration costs. Being presented with not one but two international awards demonstrates that our collaboration with Aperto is a success. It also stresses the importance of having professional representation in the numerous online channels,” says Thomas Laker, Communications Director for SOS-Kinderdorf.